The International Athletes Hairdresser - HD Cuts London

In a story of pure grit, Sheldon Edwards, owner of HD Cutz barbers in South West London, tells the world how he built his brand to become the barber to some of the biggest name in International athletics.

Sheldon is a barber to the world's top soccer stars. Some of his clients include Manchester City's Raheem Sterling, Chelsea's Oliver Giroud and the world's fastest man, Usain Bolt.